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Finalists announced for 2008 commendation
April 29, 2008
By: TOM BRANNA
Editor
The Fragrance Foundation announced the nominees for the 2008 Fragrance Hall of Fame FiFi Award. The Fragrance Hall of Fame Award recognizes a fragrance classic (men’s or women’s) which was 15 years old or more in 2007. To be eligible to appear on the ballot, companies were required to submit materials to support the marketing strategies which helped the fragrance achieve awareness and success in 2007, including: new form of product; new packaging; new advertising (print or TV) and uniquene...
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